/* Layout: one narrow reading column; a sticky name bar; work as a vertical list of large outcome cards; case studies as long-form pages behind #hash views. */
:root{
  --bg:#F6F7F4; --surface:#EAEEE8; --ink:#1A1E1C; --muted:#5B635E; --line:#D6DBD4;
  --accent:#2E5B4E; --accent-soft:#D9E5DF; --shot:#FFFFFF;
  --f-display:'Newsreader', Georgia, 'Times New Roman', serif;
  --f-body:'Instrument Sans', 'Helvetica Neue', Arial, sans-serif;
  --wrap:1120px; --read:680px;
}
@media (prefers-color-scheme: dark){:root:not([data-theme="light"]){
  --bg:#141715; --surface:#1E2320; --ink:#E9ECE8; --muted:#9BA49E; --line:#2E3531;
  --accent:#8CC4AF; --accent-soft:#25332D; --shot:#232825; color-scheme:dark }}
:root[data-theme="dark"]{
  --bg:#141715; --surface:#1E2320; --ink:#E9ECE8; --muted:#9BA49E; --line:#2E3531;
  --accent:#8CC4AF; --accent-soft:#25332D; --shot:#232825; color-scheme:dark }

*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}}
body{background:var(--bg);color:var(--ink);font-family:var(--f-body);font-size:17px;line-height:1.6;
  padding-left:max(16px, env(safe-area-inset-left, 0px));padding-right:max(16px, env(safe-area-inset-right, 0px));-webkit-font-smoothing:antialiased}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top, 0px);z-index:10;background:var(--bg)}
a{color:inherit}
a:focus-visible,button:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}
img{max-width:100%;display:block}
h1,h2,h3{text-wrap:balance;margin:0}
p{margin:0}
.wrap{max-width:var(--wrap);margin:0 auto}
.read{max-width:var(--read)}

/* nav */
.nav{position:sticky;top:env(safe-area-inset-top, 0px);z-index:5;background:var(--bg);border-bottom:1px solid transparent}
.nav.scrolled{border-bottom-color:var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:18px}
.brand{font-family:var(--f-display);font-size:22px;text-decoration:none;letter-spacing:-.01em}
.nav ul{display:flex;gap:28px;list-style:none;margin:0;padding:0}
.nav ul a{text-decoration:none;color:var(--muted);font-size:15px;font-weight:500}
.nav ul a:hover,.nav ul a[aria-current="page"]{color:var(--ink)}

/* hero */
.hero{padding-block:96px 72px}
.eyebrow{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--accent)}
.hero h1{font-family:var(--f-display);font-weight:400;font-size:clamp(40px,6.4vw,76px);line-height:1.04;letter-spacing:-.02em;margin-top:20px}
.rot{display:block;font-style:italic;color:var(--accent);min-height:1.1em}
@media (max-width:900px){.rot{min-height:2.15em}}
.brand{white-space:nowrap}
.nav ul a{white-space:nowrap}
.rot span{display:inline-block;transition:opacity .45s ease, transform .45s ease}
.rot span.out{opacity:0;transform:translateY(.25em)}
@media (prefers-reduced-motion: reduce){.rot span{transition:none}}
.hero .lead{margin-top:28px;font-size:19px;color:var(--muted);max-width:600px}
.hero .facts{display:flex;flex-wrap:wrap;gap:8px 24px;margin-top:28px;font-size:15px;color:var(--muted)}
.hero .facts b{color:var(--ink);font-weight:600}
.status{display:inline-flex;align-items:center;gap:10px;margin-top:24px;padding:8px 14px;border-radius:999px;background:var(--accent-soft);color:var(--ink);font-size:15px;font-weight:500}
.status .dot{width:8px;height:8px;border-radius:50%;background:var(--accent)}

/* work list */
.section-head{display:flex;justify-content:space-between;align-items:baseline;gap:16px;border-top:1px solid var(--line);padding-top:20px;margin-bottom:32px}
.section-head h2{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);font-family:var(--f-body)}
.section-head span{font-size:14px;color:var(--muted)}
.work{display:flex;flex-direction:column;gap:72px;padding-bottom:96px}
.card{display:block;text-decoration:none;color:inherit}
.cover{position:relative;background:var(--surface);border-radius:20px;overflow:hidden;aspect-ratio:16/8;display:flex;align-items:flex-end;justify-content:center;gap:18px;padding:40px 24px 0;max-width:100%}
.cover img{border-radius:12px 12px 0 0;box-shadow:0 18px 50px rgba(20,30,25,.18);transition:transform .5s ease}
.cover .phone{width:22%;max-width:200px;border-radius:18px 18px 0 0}
.cover .desk{width:78%;max-width:820px}
.card:hover .cover img{transform:translateY(-8px)}
@media (prefers-reduced-motion: reduce){.cover img{transition:none}.card:hover .cover img{transform:none}}
.card .outcome{font-family:var(--f-display);font-style:italic;font-size:clamp(24px,3vw,34px);line-height:1.22;letter-spacing:-.01em;margin-top:28px;max-width:900px}
.card .outcome em{font-style:normal;color:var(--accent)}
.tags{display:flex;flex-wrap:wrap;gap:6px 18px;margin-top:14px;font-size:15px;color:var(--muted)}
.tags li{list-style:none}
.tags{padding:0}
.more{display:inline-flex;align-items:center;gap:8px;margin-top:16px;font-size:15px;font-weight:600;color:var(--accent)}
.card:hover .more .arr{transform:translateX(4px)}
.arr{transition:transform .25s ease;display:inline-block}

.also{border-top:1px solid var(--line);padding-block:24px 96px;display:grid;grid-template-columns:200px 1fr;gap:16px}
.also h2{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);font-family:var(--f-body)}
.also ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:12px}
.also a{text-decoration:none;display:flex;justify-content:space-between;gap:16px;border-bottom:1px solid var(--line);padding-bottom:12px}
.also a span:last-child{color:var(--muted);font-size:15px;white-space:nowrap}

/* about */
.about{border-top:1px solid var(--line);padding-block:24px 96px;display:grid;grid-template-columns:200px 1fr;gap:16px}
.about h2{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);font-family:var(--f-body)}
.about .big{font-family:var(--f-display);font-size:clamp(24px,2.6vw,30px);line-height:1.3;max-width:760px}
.xp{margin-top:40px;display:flex;flex-direction:column}
.xp div{display:grid;grid-template-columns:1fr auto;gap:4px 16px;border-top:1px solid var(--line);padding-block:16px}
.xp b{font-weight:600}
.xp span{color:var(--muted);font-size:15px}
.xp .when{font-variant-numeric:tabular-nums;text-align:right}
.skills{margin-top:40px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.skills h3{font-size:15px;font-weight:600;font-family:var(--f-body);margin-bottom:8px}
.skills p{color:var(--muted);font-size:15px}
.ai{margin-top:56px;padding-top:32px;border-top:1px solid var(--line)}
.ai h3{font-family:var(--f-display);font-weight:400;font-size:28px;line-height:1.2}
.ai .ai-lead{color:var(--muted);font-size:16px;margin-top:10px;max-width:var(--read)}
.ai-grid{margin-top:28px;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px 40px;list-style:none;padding:0}
.ai-grid li{display:flex;flex-direction:column;gap:6px}
.ai-grid b{font-size:15px;font-weight:600}
.ai-grid p{color:var(--muted);font-size:15px}
.ai-grid .t{font-size:13px;color:var(--accent);font-weight:500}
@media (max-width:700px){.ai-grid{grid-template-columns:1fr}}

footer{border-top:1px solid var(--line);padding-block:40px calc(40px + env(safe-area-inset-bottom, 0px))}
footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:24px;align-items:end}
footer .cta{font-family:var(--f-display);font-size:clamp(28px,4vw,44px);line-height:1.1}
footer ul{list-style:none;margin:0;padding:0;display:flex;gap:24px;flex-wrap:wrap;font-weight:500}

/* case pages */
.case{padding-block:56px 40px}
.back{display:inline-flex;gap:8px;text-decoration:none;color:var(--muted);font-size:15px;font-weight:500}
.back:hover{color:var(--ink)}
.case h1{font-family:var(--f-display);font-weight:400;font-size:clamp(36px,5.2vw,64px);line-height:1.06;letter-spacing:-.02em;margin-top:28px;max-width:960px}
.case .sub{font-family:var(--f-display);font-style:italic;font-size:clamp(20px,2.2vw,26px);color:var(--muted);margin-top:18px;max-width:820px;line-height:1.35}
.meta{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;border-top:1px solid var(--line);margin-top:40px;padding-top:20px}
.meta dt{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.meta dd{margin:6px 0 0;font-size:16px}
.meta dd.hi{color:var(--accent);font-weight:600}
.tldr{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:48px}
.tldr div{background:var(--surface);border-radius:16px;padding:24px;min-width:0}
.tldr h3{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--accent);font-family:var(--f-body);margin-bottom:10px}
.tldr p{font-size:16px}
.tldr .num{font-family:var(--f-display);font-size:48px;line-height:1;color:var(--accent);margin-bottom:8px}

.block{margin-top:88px}
.block > .label{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--accent)}
.block h2{font-family:var(--f-display);font-weight:400;font-size:clamp(28px,3.4vw,40px);line-height:1.15;letter-spacing:-.01em;margin-top:10px;max-width:820px}
.block .text{margin-top:18px;color:var(--muted);max-width:var(--read)}
.block .text p+p{margin-top:12px}
.block .text b{color:var(--ink);font-weight:600}

.shots{margin-top:32px;background:var(--surface);border-radius:20px;padding:32px;display:flex;flex-wrap:wrap;gap:24px;justify-content:center;align-items:flex-start}
.shot{display:flex;flex-direction:column;gap:10px;min-width:0}
.shot img{border-radius:12px;border:1px solid var(--line);background:var(--shot)}
.shot.phone img{width:200px;border-radius:18px}
.shot.desk{flex:1 1 420px;max-width:760px}
.shot.wide{flex:1 1 100%;max-width:900px}
.shot figcaption{font-size:14px;color:var(--muted);max-width:420px}
figure{margin:0}

.pairs{margin-top:32px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.pairs.two{grid-template-columns:repeat(2,minmax(0,1fr))}
.pair{border-top:2px solid var(--accent);padding-top:16px;min-width:0}
.pair h3{font-size:18px;font-weight:600;font-family:var(--f-body);line-height:1.35}
.pair p{color:var(--muted);font-size:16px;margin-top:8px}
.pair .k{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-top:14px}
.pair .k.acc{color:var(--accent)}
.pair .k + p{margin-top:4px}

.quote{margin-top:40px;font-family:var(--f-display);font-style:italic;font-size:clamp(22px,2.6vw,30px);line-height:1.3;max-width:820px;border-left:2px solid var(--accent);padding-left:24px}
.quote cite{display:block;font-family:var(--f-body);font-style:normal;font-size:14px;color:var(--muted);margin-top:10px}

.decision{margin-top:32px;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border:1px solid var(--line);border-radius:16px;overflow:hidden}
.decision > div{padding:24px;min-width:0}
.decision > div:first-child{background:var(--surface)}
.decision > div:last-child{background:var(--accent-soft)}
.decision .k{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.decision > div:last-child .k{color:var(--accent)}
.decision h3{font-family:var(--f-body);font-size:18px;font-weight:600;line-height:1.35;margin-top:8px}
.decision p.why{margin-top:8px;color:var(--muted);font-size:16px}
@media (max-width:820px){.decision{grid-template-columns:1fr}}
.statement{margin-top:88px;background:var(--accent);color:var(--bg);border-radius:20px;padding:48px}
.statement .label{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;opacity:.8}
.statement p.h{font-family:var(--f-display);font-size:clamp(24px,3vw,36px);line-height:1.25;margin-top:12px;max-width:900px}

.results{margin-top:32px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.results div{min-width:0;border-top:1px solid var(--line);padding-top:16px}
.results .num{font-family:var(--f-display);font-size:clamp(48px,6vw,72px);line-height:1;color:var(--accent);letter-spacing:-.02em}
.results p{color:var(--muted);margin-top:10px;font-size:16px}

.steps{margin-top:28px;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:16px;counter-reset:s;padding:0;list-style:none}
.steps li{border-top:1px solid var(--line);padding-top:12px;min-width:0;font-size:15px;color:var(--muted)}
.steps li b{display:block;color:var(--ink);font-weight:600;margin-bottom:4px}

.next{margin-top:104px;border-top:1px solid var(--line);padding-top:24px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.next a{text-decoration:none}
.next .k{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.next .t{font-family:var(--f-display);font-size:clamp(24px,3vw,32px);margin-top:6px}
.next a:hover .t{color:var(--accent)}

@media (max-width:820px){
  .meta{grid-template-columns:repeat(2,minmax(0,1fr))}
  .tldr,.pairs,.pairs.two,.results,.skills{grid-template-columns:1fr}
  .steps{grid-template-columns:repeat(2,minmax(0,1fr))}
  .also,.about{grid-template-columns:1fr}
  .shots{padding:20px}
  .shot.phone img{width:150px}
  .statement{padding:28px}
}
@media (max-width:520px){
  .nav ul{gap:14px}
  .nav ul a{font-size:14px}
  .brand{font-size:18px}
}
@media (max-width:420px){
  .nav ul li:first-child{display:none}
  .hero{padding-block:56px 48px}
  .cover{aspect-ratio:4/3;padding:24px 16px 0}
  .shot.phone img{width:130px}
}

.nav ul a.cv{color:var(--accent)}